MOJI started from a simple, stubborn idea: take the rarity logic that makes trading card systems so compelling — and bring it into the physical world. Not a single object. A system that grows, evolves, and stays recognizable over time.

The idea is Federico’s. The frustration was one every collector knows: each drop resets everything from scratch, scarcity is just marketing, there’s no continuity between one series and the next. MOJI was built to change that.

Lorenzo and Tancredi joined naturally — three friends, one shared vision. Lorenzo brings relentless energy and a constant drive to build and learn. Tancredi is the pure creative of the group: the snitch mechanism in the packaging was his idea — that small pull tab that reveals only the gem before the collectible is uncovered, turning every opening into a ritual.

We are three people building something from scratch, convinced that collecting deserves more structure, more continuity, and a community that truly lives around it.

MOJI is still at the beginning. And that’s exactly the right time to be here.