{"id":1250,"date":"2026-03-19T21:20:25","date_gmt":"2026-03-19T21:20:25","guid":{"rendered":"https:\/\/www.mojicollection.com\/?page_id=1250"},"modified":"2026-03-19T22:45:28","modified_gmt":"2026-03-19T22:45:28","slug":"why-we-built-moji-and-what-was-broken-before-it","status":"publish","type":"page","link":"https:\/\/www.mojicollection.com\/it\/why-we-built-moji-and-what-was-broken-before-it\/","title":{"rendered":"Perch\u00e9 abbiamo costruito MOJI \u2014 e cosa non funzionava prima"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"1250\" class=\"elementor elementor-1250\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a9c34d1 e-flex e-con-boxed e-con e-parent\" data-id=\"a9c34d1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-171ac80 elementor-align-left elementor-widget elementor-widget-button\" data-id=\"171ac80\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-pulse\" href=\"https:\/\/www.mojicollection.com\/stories\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-circle-left\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 504C119 504 8 393 8 256S119 8 256 8s248 111 248 248-111 248-248 248zm28.9-143.6L209.4 288H392c13.3 0 24-10.7 24-24v-16c0-13.3-10.7-24-24-24H209.4l75.5-72.4c9.7-9.3 9.9-24.8.4-34.3l-11-10.9c-9.4-9.4-24.6-9.4-33.9 0L107.7 239c-9.4 9.4-9.4 24.6 0 33.9l132.7 132.7c9.4 9.4 24.6 9.4 33.9 0l11-10.9c9.5-9.5 9.3-25-.4-34.3z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-39f4581 elementor-widget elementor-widget-heading\" data-id=\"39f4581\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Why we built MOJI \u2014 and what was broken before it<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-203f776 elementor-widget elementor-widget-text-editor\" data-id=\"203f776\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Every collector knows the feeling.<\/p><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">You find a series you love. You invest time, money, and attention into it.<\/p><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Then the next drop arrives \u2014 and everything resets.<\/p><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">New characters, new aesthetic, no connection to what came before. The scarcity you were promised turns out to be marketing. The rarity tiers are arbitrary. There is no system, no continuity, no reason to believe that what you own today will mean anything tomorrow.<\/p><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">We built MOJI because we were tired of that.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b33b78c elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"b33b78c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f8351cc elementor-widget elementor-widget-text-editor\" data-id=\"f8351cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">MOJI started from a simple, stubborn idea: take the logic that makes trading card systems so compelling \u2014 structured rarity, generational continuity, a world that grows over time \u2014 and bring it into the physical world.<\/p><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Not a single object. A system.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-407f48e elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"407f48e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-104d5f8 elementor-widget elementor-widget-text-editor\" data-id=\"104d5f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Every MOJI piece is a solid ABS collectible permanently sealed inside a transparent PMMA display case. Every piece carries a gem visible through the case, revealing its rarity before the inner box is ever opened.<\/p><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Every generation has fixed, predefined rarity tiers \u2014 not decided by marketing, but built into the system from the start.<\/p><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">The first generation is limited to 500 pieces. Once they are gone, they are gone. Gen 2 will build on Gen 1. The world will grow, but the logic will stay the same.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-80e5660 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"80e5660\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9c01b87 elementor-widget elementor-widget-text-editor\" data-id=\"9c01b87\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">We are three people building this from scratch. Federico, Lorenzo, and Tancredi. Three friends who shared the same frustration and decided to do something about it.<\/p><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">MOJI is still at the beginning.<\/p><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">And that is exactly the right time to be here.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-46f6c8b elementor-align-center elementor-widget elementor-widget-button\" data-id=\"46f6c8b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.mojicollection.com\/commit\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">SECURE MI PIECE<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Why we built MOJI \u2014 and what was broken before it Every collector knows the feeling. You find a series you love. You invest time, money, and attention into it. Then the next drop arrives \u2014 and everything resets. New characters, new aesthetic, no connection to what came before. The scarcity you were promised turns [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":766,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1250","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/www.mojicollection.com\/it\/wp-json\/wp\/v2\/pages\/1250","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mojicollection.com\/it\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.mojicollection.com\/it\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.mojicollection.com\/it\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mojicollection.com\/it\/wp-json\/wp\/v2\/comments?post=1250"}],"version-history":[{"count":25,"href":"https:\/\/www.mojicollection.com\/it\/wp-json\/wp\/v2\/pages\/1250\/revisions"}],"predecessor-version":[{"id":1295,"href":"https:\/\/www.mojicollection.com\/it\/wp-json\/wp\/v2\/pages\/1250\/revisions\/1295"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mojicollection.com\/it\/wp-json\/wp\/v2\/media\/766"}],"wp:attachment":[{"href":"https:\/\/www.mojicollection.com\/it\/wp-json\/wp\/v2\/media?parent=1250"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}